Hi! I’m Melissa, an award-winning event producer who travels the globe whipping teams into shape, and transforming struggling events into extraordinary must-attend experiences. Sounds pretty cool, right? It does to me.
You could say that I’m living my dream, but before you go and get all “Single White Female” on me, let me be clear: I’m not sitting front row at New York Fashion Week. I'm the girl behind the scenes, with the messy bun, getting shit done.
How did I get here?
A self-made entrepreneur, I have built a global event business through word-of-mouth referrals, attendee recognition, repeat clientele and an ROI track record that will make your head spin.
I began my professional career in Australia working at Reed Exhibitions producing high profile, business and consumer events like The PGA Golf Show and General Practitioners Conference & Exhibition. I then joined Out There Productions, and after producing some of Australia's largest special events like The World Masters Games Gala Ball and Closing Celebration, I launched my first event management company in 2008 at the age of 26.
I continued working as an event producer for six years delivering events like HSBC Bank’s Chinese New Year Gala Dinner Tour, Asia-Pacific’s Incentives & Meetings Exhibition and more than 20 outdoor festivals before I decided to take a leap and make a splash in the United States in 2014, where I have now made a name for myself in the technology space for my seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.
What inspired you to start your business?
I’ve been driven to pursue entrepreneurship since I was young and feel like it has always been in the cards that I would make some type of venture my full-time gig, but the true turning point was when I was the Event, Marketing and New Business Development Manager for an African drumming & team building organization early in my career.
On the management side it was a two-woman show, me and the owner, so while she was on maternity leave, I basically ran every aspect of the business. I very quickly came to the conclusion that if I was going to work around the clock for anybody’s business, it needed to be my own. So when I look back, we both had babies, she created a human and I created Melissa Park Events!
I want to hear your stories! What inspired you to start your business?
P.S. If you've got a question, don't be shy! Pop it in the comments section below and I'll be sure to answer it in an upcoming post.