Discover how to:
- SELL OUT
- EXCEED your (and your attendees') expectations and
- ACCOMPLISH your business goals
With my PROVEN FRAMEWORK for event and marketing professionals, business owners and entrepreneurs who are ready to deliver sold-out events WITHOUT the usual stress.
Does this scenario sound familiar?
You begin with what you think is a solid event marketing campaign but as time ticks by, you watch the forecasting graph on your registration dashboard slip further and further away from your target.
At first, you’re calm.
“Everyone’s just busy,” you tell yourself. “They just haven’t gotten around to it yet!”
BUT before you know it, you’re at single digit weeks out and your upcoming event is looking emptier than the office after a long Friday lunch. *Gulp*
With a budget to hit and venue to fill, you’re left with little choice but to set off a flare or raise a red flag with management or your client. You even find yourself uttering that dirty word you hoped you’d never have to say — ‘cancel.’
Your ‘solid’ campaign (that didn’t convert) is quickly replaced with a desperate mishmash of vaguely-themed promotions (World Emoji Day is a good excuse for a discount, right?), invite-a-friend promos and ‘exciting’ last minute speaker announcements that are so transparent they may as well be cellophane.
Rather than focusing on runsheets, briefings and rehearsals to ensure event day goes smoothly, you’re running around like a headless chicken creating a gazillion promotion codes and firing off every last ditch marketing effort your team can think of.
Hitting a little too close to home?
Maybe the thought of what I’ve just described has you so paralyzed with fear, you’re too scared to even begin.
We’ve all been there. But...
I’m about to show you how you NEVER
have to relive this nightmare again.
Imagine a world where...
Your target audience is banging down your door (or clogging your inbox) to purchase a ticket to your upcoming event.
Due to demand, registration closes early, you have a lengthy waitlist and you can put that highly sought after SOLD-OUT stamp on your website.
Every eventprofs dream — am I right?
Now, let's fast forward a little further into the future.
You walk into event week feeling cool, calm and collected.
You are proactive rather than reactive. Focused rather than frantic and frazzled.
You are able to stay present on the task at hand, rather than running through the motions to tick items off your to-do list.
Your rehearsals run smoothly. Heck, you were even able to suggest a few tweaks to make good presentations great. Staff briefings were a hoot and everyone is feeling positive, pumped and ready to open the show.
The clock strikes ‘go time’. Your DJ is pumping, attendees are beelining to the registration desk to collect their badges. The energy in the air is electric, everyone (yes, even your client or CEO) is smiling from ear to ear. Your vision has come to life and you’re OWNING your event success like the boss that you are.
THIS is the reality for my clients and
NOW, IT CAN BE YOURS, TOO!
After years in the trenches working on hundreds of events, it’s safe to say I’ve tried and tested every event marketing tactic in the book.
I’ve seen first-hand that there are a few essential elements that make the difference between a fyre festival flop and a fabulous success.
After a long process of tweaking and refining, I’ve distilled those secrets into my own, one-of-a-kind formula. This is the tried-and-tested method that I now use to transform my clients’ struggling events into high-impact profitable experiences.
Now, for the first time ever, YOU can use it to deliver earth-shakingly successful events, too.
This 7-module, self-paced digital course is jam-packed with the tools, tactics and templates I’ve used to produce highly successful SOLD-OUT events around the globe.
I’m talking step-by-step video lessons, checklists, questionnaires, surveys, budget, project plan and event timeline templates and much, much more!
Delivered in bite-sized, actionable steps, this course offers the complete framework for event planners and marketers, business owners and entrepreneurs who are ready to deliver hugely successful events without the usual stress.
But don’t just take my word for it, read what a couple of our students had to say:
Together, we will:
👉🏼 Clarify Your Event Mission
👉🏼 Outline Your Event Goals and KPIs
👉🏼 Define Your Event Scope
👉🏼 Source A Skilled & Experienced Support Team
👉🏼 Create & Manage A Budget
👉🏼 Outline Your Project Plan and Event Timeline AND
👉🏼 Design a targeted campaign to market Your Event
Stop “hoping” your next event will be a success.
Instead, follow a PROVEN process that will help you produce events that:
- SELL OUT
- EXCEED your (and your attendees') expectations and
- ACCOMPLISH your business goals
I promise you, this is the best and most affordable way to do it.
Purchase the course right here, right now, you will get the entire thing, all 7 steps, for only $197.
For most of you, $197 is less than the cost of ONE SINGLE ticket to your next event.
So to quickly recap, here’s what you’ll get:
- 30 video lessons to watch when your schedule permits, each one guiding you through every single step you need to deliver a successful event
- 7 easy-to-use workbooks
- All of my templates including but not limited to my event scope, targeted marketing campaign, WIP agenda, project plan, and my 19 tab conference budget template
- Access to our exclusive, invite-only Facebook group to connect with students from all over the world
