How Do I Differentiate Myself From My Competition?
Hi! I’m Melissa, an award-winning event producer who travels the globe whipping teams into shape, and transforming struggling events into extraordinary must-attend experiences. Sounds pretty cool, right? It does to me.
You could say that I’m living my dream, but before you go and get all “Single White Female” on me, let me be clear: I’m not sitting front row at New York Fashion Week. I'm the girl behind the scenes, with the messy bun, getting shit done.
How did I get here?
A self-made entrepreneur, I have built a global event business through word-of-mouth referrals, attendee recognition, repeat clientele and an ROI track record that will make your head spin.
I began my professional career in Australia working at Reed Exhibitions producing high profile, business and consumer events like The PGA Golf Show and General Practitioners Conference & Exhibition. I then joined Out There Productions, and after producing some of Australia's largest special events like The World Masters Games Gala Ball and Closing Celebration, I launched my first event management company in 2008 at the age of 26.
I continued working as an event producer for six years delivering events like HSBC Bank’s Chinese New Year Gala Dinner Tour, Asia-Pacific’s Incentives & Meetings Exhibition and more than 20 outdoor festivals before I decided to take a leap and make a splash in the United States in 2014, where I have now made a name for myself in the technology space for my seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.
I am regularly asked about my career, entrepreneurship, personal and professional development and all aspects of event management so I thought I'd create a blog to answer a few of the most common questions that have slid into my inbox.
Today's question:
How do I differentiate myself business from my competition?
While I offer the full realm of traditional “end-to-end event management services”, I work in close collaboration with my clients to deliver these services, tailored to their audience, with a very modern twist aka “The Mel-Factor.”
A big part of what separates me from others is the ability to find elements or ideas from outside the industry and adapting them into fully-fledged activations or features in a corporate setting.
This means I am consistently monitoring various social media accounts and hashtags, reputable media outlets reporting on trends and forecasting, the constantly-changing window displays at high-end department stores, watching music videos, and studying marketing campaigns from cutting edge brands around the globe.
Mel.
P.S. If you've got a question, don't be shy! Pop it in the comments section below and I'll be sure to answer it in an upcoming post.
