How Long Have I Been Producing Events & What Is My Main Focus?

a mel-factor minute! Jul 09, 2020

Hi! I’m Melissa, an award-winning event producer who travels the globe whipping teams into shape, and transforming struggling events into extraordinary must-attend experiences. Sounds pretty cool, right? It does to me. 

You could say that I’m living my dream, but before you go and get all “Single White Female” on me, let me be clear: I’m not sitting front row at New York Fashion Week. I'm the girl behind the scenes, with the messy bun, getting shit done. 

How did I get here?

A self-made entrepreneur, I have built a global event business through word-of-mouth referrals, attendee recognition, repeat clientele and an ROI track record that will make your head spin.

I began my professional career in Australia working at Reed Exhibitions producing high profile, business and consumer events like The PGA Golf Show and General Practitioners Conference & Exhibition. I then joined Out There Productions, and after producing some of Australia's largest special events like The World Masters Games Gala Ball and Closing Celebration, I launched my first event management company in 2008 at the age of 26. 

I continued working as an event producer for six years delivering events like HSBC Bank’s Chinese New Year Gala Dinner Tour, Asia-Pacific’s Incentives & Meetings Exhibition and more than 20 outdoor festivals before I decided to take a leap and make a splash in the United States in 2014, where I have now made a name for myself in the technology space for my seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.

I am regularly asked about my career, entrepreneurship, personal and professional development and all aspects of event management so I thought I'd create a blog to answer a few of the most common questions that have slid into my inbox.

Today's question: 

How long have I been producing events and what is my main focus? 

I have been producing events for 20 years. In Australia, my portfolio was intentionally broad as I never wanted to pigeon hole myself into one style of event. On any given day, I could be working on a conference, exhibition, gala dinner or outdoor festival. 

Since relocating to the USA, I have made a name for myself in the technology space (mainly because I lived in the Bay Area aka Silicon Valley for five years) for my seamlessly executed large-scale user conferences, strategic sponsorships, and innovative brand activations

Today, prospective clients typically approach me with one of three scenarios: 
1. They are looking for a tailored solution to a specific problem they continue to encounter with their event program
2. They are looking for a complete end-to-end event overhaul

3. They have an idea for a new event they are wanting to get off the ground but need a specialist to turn their “vision” into an effective and organized affair. 

I specialize in helping organizations elevate their brand, amplify their corporate message and transform their struggling events into extraordinary must-attend experiences. 


P.S. If you've got a question, don't be shy! Pop it in the comments section below and I'll be sure to answer it in an upcoming post. 


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.