Step 3: Define Your Event Scope (7 Steps to Event Success!)

Your event scope is a high-level document that outlines your who, what, where, when, why, and how clearly for all parties involved in the event. BUT, in order to set yourself up for event success, there are a few more things that need to be considered.

In this weeks episode, I talk through the exact template I use for each of my events.

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Transforming Conference Giveaways Into Interactive Event Features At In-Person, Hybrid & Virtual Events

Counselor Magazine asked me about a time when I transformed a standard conference giveaway into an interactive event feature.

It was such a fun interview so I thought I'd share our Q&A and 3 ways you can adapt the exact same concept to surprise and delight your hybrid and virtual event attendees as well. 

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5 Ways To Overcome The Challenges Of Entrepreneurship

There is so much about entrepreneurship that can be a challenge, but feeling like you are doing it alone is definitely at the top of my list.

If you're struggling with this too, today I'm sharing the 5 strategies I've implemented to overcome this obstacle.

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Outline Your Event Goals & KPIs (7 Steps to Events Success!)

A common question I receive is “How do you measure the success of an event?”

The answer is simple: It’s a mixture of hitting the mark on both qualitative and quantitative KPIs.

However, to know whether we hit them, we first need to define them.

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Tips for Selecting A Keynote Speaker Who Will Keep Your Audience Engaged

Whether you’re delivering a virtual, hybrid or in-person format, securing the perfect keynote speaker is critically important to your event's success. From helping create pre-event buzz to boosting ticket sales, this one decision has the power to make or break your entire event.

So how can you ensure you get it right? Follow my 7-step process for choosing the right one.

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How to Stay Empowered (And Focused) As an Entrepreneur

I often describe my entrepreneurial journey as a Six Flags roller coaster: a slow climb to the top quickly followed by a crazy fast downturn - sometimes flying upside down, going through loop the loops, and then another slow climb to a peak - can anyone relate?

Thrive Global asked entrepreneurs to share their thoughts on empowerment, the advice they’d offer up-and-comers, the resources they rely on, and the brands they love. Press play to hear our Q&A.

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Step 1: Clarify Your Mission (7 Steps to Event Success!)

Your mission, aka your ‘purpose’ or ‘why’, is a short statement (2-3 sentences) that describes your big-picture objective and the reason for your event’s existence. No matter whether you’re planning and delivering a virtual, hybrid or in-person format, an effective event mission statement provides a solid foundation and framework to guide your decision making throughout the entire planning process.

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5 Tips To Break Into The Event Industry

Planning events for a living sounds like a dream – right? Fancy menus, theming and decor, awesome entertainment, uber cool venues, A-list parties and sought-after guests lists… While it does have it’s perks, success in this fast-paced field takes more than just a love of a great party. If you think you're up for the challenge, here are my top 5 tips.

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10 Tips To Conferencing Like An Industry Pro

Attending conferences and tradeshows is without a doubt one of the best ways you can stay educated, motivated and inspired throughout the year. You’ll learn about hot new industry trends, meet a ton of suppliers, and make great new connections. If you haven’t had a chance to attend many events, here are my top 10 tips to have you conferencing like an industry pro!

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