FREE DOWNLOAD: 7 Steps to Sold Out Events

Welcome to

The Swag Store

Your one-stop plug-and-play shop for all things events

Are you a:

  • Seasoned event professional wanting to stay at the top of your game with the latest, proven strategies for event success?
  • Stay-at-home momma searching for the tools and knowledge to kickstart your event side-hustle?
  • Budding entrepreneur looking to grow your brand and revenue with your own event series or virtual summit?
  • In-house event planner or coordinator who wants to upskill and climb up the corporate ladder?
  • Student or wannabe event prof who wants to dip your toe into the water?

Whether you’re a self-paced learner or just want to steal my plug-and-play templates, The Swag Store is your one-stop-shop for all things events.

It is overflowing with all the toolkits, worksheets, checklists, templates, and learning videos you need to fast track your next event’s success.

Get your hot little hands on all of our trade secrets!


Contractor & Third Party Agency Vetting Questionnaire
Event Photographer Brief
Signage Directory
Post-Pandemic Venue Checklist
Conference Project Plan Template
Conference Budget Template



Alone, we can go far. 
Together, we can go further (and faster!). 

The foundation of event day success relies on a simple, yet uber important element: a team of skilled and experienced event and marketing professionals.

Whether they're internal or external support, you’ll need more than just yourself to plan, manage and deliver your event. 

But, how do you know who is the right fit? 

This 20+ questionnaire will help you find, vet and hire those gun event professionals to make your event a seamless sold-out success.  

Ready to assemble the event team of your dreams?

Cost: $29.95 USD

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In the wise words of Eminem:

If you had one shot or one opportunity
To seize everything you ever wanted
In one moment
Would you capture it or just let it slip?

Yes, Eminem may have been referring to a rap battle, but we think it’s just as applicable to event photography, too. Because, you only get one shot to capture the magic of your event on camera and dazzle your client or employer with your Dropbox selects. Outside of going to the expense of re-staging, once the event is over the opportunity is gone and there’s nothing you can do about it.

Our event photographer brief offers a comprehensive shot list of every moment, person and item you’ll want to capture at your upcoming event. From signage to speakers, entertainment to exhibition booths and attendees to AV special effects, your photographer won’t miss a single shot.

Not only that, but it’s packed with tips, tricks, requests and reminders to ensure you receive a gallery of money shots instead of an audience with empty seats.

Cost: $29.95 USD

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Sometimes, it’s the simple things that make the biggest difference to an event attendee’s experience. There is nothing worse than rocking up to a convention center that’s bigger than the Taj Mahal only to wander the corridors aimlessly for 20 minutes trying to find the registration desk. Cue, being late for the first keynote speaker!

Event signage plays MANY roles… it directs, informs, announces, acknowledges, identifies and generally takes the guesswork out of the attendee experience. 

Our signage directory walks you through a comprehensive list of indoor, outdoor and digital signage options you should consider for your next event. 

It also gives you the inside scoop on the best materials to use for each, the questions you need to ask BEFORE you contract and design tips and tricks to get the biggest bang for your buck and create a Mel-Factor impact on every single occasion! 

If you’re looking for a sign to grab our directory and uplevel your event – this is it!

Cost: $49.95 USD

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It’s all about location, location, location! While finding the perfect venue for your event has always been a high priority, it’s officially reached ‘make or break’ status in our post-pandemic world. 

It’s safe to say that COVID-19 rocked our live in-person event world – and not in the fun, ‘moshing so hard at a concert you’re worried the barricade is going to topple over’ kinda way.

All aspects of post-pandemic event delivery are going to require A LOT more careful thought and planning.

While previously, the biggest stress related to venue air conditioning was ensuring it didn’t feel like Antarctica in one room and a tropical island in another, recirculation and filtration are now key considerations. And, gone are the days where you simply needed enough seats for all guests — now, you need to factor in extra capacity for social distancing. 

The good news is, you don’t need to cross your fingers and hope the health officials don’t shut down your live event.

Covering pre, during and post-pandemic events, this 290+ question checklist includes everything you’ll want to consider BEFORE you make your selection. That way, you can ditch cancellation anxiety and walk into event day feeling cool, calm, confident and collected.

Cost: $49.95 USD

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Two (of the many) factors to consider when planning an event are:

1. Holding your team members accountable
2. Keeping things moving forward

But, how do you do this when all you see is a mountain of to-do’s and no idea where to start? 

You break things down into smaller, more manageable tasks by creating a project plan and event timeline.

Offering 19-tabs of event management goodness, this template has everything you need to get a birds-eye view of your conference.

Designed specifically for multi-day conferences, it will act as a one-stop-shop for anyone needing to track, coordinate or work on any element of the event.

Cost: $79.95 USD

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Budget management is a crucial aspect of running an event. But, if the thought of running numbers through a complex spreadsheet fills you with instant terror, take a deep breath. 

It doesn’t have to be difficult or complicated… nor do you need to be a mathematician!

It’s simply about giving every dollar a job, so you know you’re investing in all the right things to host a show stopping experience.

My tried-and-tested conference budget template has everything you need to ensure you can comfortably deliver your vision — on or below budget.

All you need to do is plug in your numbers, and let this game changing Google Sheet do the rest of the work for you.

It comes loaded with 19 tabs, 15 column headers and 500+ itemized expenses so you can pick and choose what you need for your event.

Cost: $149.95 USD

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