Your VIP All-Access Pass for producing highly successful SOLD OUT events.

Hi! I’m Melissa, an international award-winning event producer who travels the globe elevating brands, amplifying messages and transforming struggling events into extraordinary must-attend experiences. 

Sounds pretty cool, right?. Believe me it is.

I’m living my dream, but let me be clear: I’m not sitting front row at New York Fashion Week. I’m the girl behind the scenes with the messy bun, getting sh*t done. 

How did I get here? 

I’m glad you asked. 

A self-made entrepreneur, I have built a global event business through word-of-mouth referrals, attendee recognition, repeat clientele and an ROI track record that will make your head spin.

I began my professional career in Australia working at Reed Exhibitions producing high profile, business and consumer events like The PGA Golf Show and General Practitioners Conference & Exhibition. I then joined Out There Productions, and after producing some of Australia's largest special events like The World Masters Games Gala Ball and Closing Celebration, I launched my first event management company in 2008 at the age of 26

I continued working as an event producer for six years delivering events like HSBC Bank’s Chinese New Year Gala Dinner Tour, Asia-Pacific’s Incentives & Meetings Exhibition and more than 20 outdoor festivals before I decided to take a leap and make a splash in the United States in 2014, where I have now made a name for myself in the technology space for my seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.

This means I’ve done it in-house.
I’ve done it as a contractor.
I’ve done it as a solopreneur. 

AND I can teach you how to do it too - no matter which category of the above you fall into! 

In 2020 (during a PANDEMIC!!) I received the following industry recognitions:

  • A BizBash 500: Must Know Event Profs in the U.S. 
  • The Special Events 25 Young Event Pros to Watch
  • Connect Corporate’s 40 Under 40 
  • Smart Meetings’ Rising Star 

Why are my events different? 

That’s simple. They’ve got more than a wow-factor, they’ve got The Mel-Factor. 

Over the last 20 years, I’ve made it my mission to seek out and surround myself with the absolute best in the business. 

And now I am sharing the elements that make up The Mel-Factor with YOU! 


7 Steps to Event Success!

This 8-week, 30-video masterclass is jam-packed with the
tools, tactics and templates I’ve used to produce highly successful SOLD OUT events around the globe. 

I’m talking checklists, questionnaires, surveys, my personal budget, project plan and event timeline templates and much, much more! 

The detailed videos guide you through each and every step of the hands-on activities that you can complete and implement right now to fast-track your next event's success.


Is this Masterclass for YOU?

The answer is a "Hell YES!" if you are responsible for: 

  • Planning and delivering events (no matter their style, scale or budget) 
  • Marketing events to drive registration (get those bums on seats and eyes on screens)


What You'll Learn 

Week 1: Clarify your event’s mission 
Week 2: Outline your event goals and KPIs
Week 3: Define your event scope
Week 4: Source a skilled and experienced support team 
Week 5: Create and manage a budget
Week 6: Outline your project plan and event timeline AND
Week 7: Market your event for MAXIMUM attendance  
Week 8: Cue the confetti - it’s time to celebrate!

What You'll Get

  • The 30-video masterclass

  • 7 workbooks

  • All of the BONUSES 

  • Access to my private Facebook group AND 

  • 8 x weekly Q&A calls with Mel

When Are We Getting Started?

The next 8 week program is kicking off on April 26, 2021. 


Your Investment

The 30-videos, seven workbooks, all of the bonuses, access to my private Facebook group and weekly Q&A calls with me are valued at $1,999 by an independent third party. 

However, that’s NOT what you’re going to pay. 

For a limited time only, you can access the entire Masterclass (and the bonuses) for less than the cost of ONE average conference all-access pass. 

That’s just $699! 

And if that's not enough, be one of the first 50 sign ups and SAVE EVEN MORE! 

Use promotion code EVENTSUCCESS to get the entire Masterclass (and the bonuses) for $499

That’s a saving of $200!

These special spots are strictly limited so secure yours today!

Payment Plan

4 x $187.50 = $750 USD

Promotion codes are not available on payment plans.

  • The 30-video masterclass
  • Seven workbooks
  • All of the BONUSES 
  • Lifetime access to my private Facebook group
  • 8 x weekly Q&A calls with Mel

Single Payment

$699 USD

Use code EVENTSUCCESS to save an additional $200!

  • The 30-video masterclass
  • Seven workbooks
  • All of the BONUSES 
  • Lifetime access to my private Facebook group
  • 8 x weekly Q&A calls with Mel