Hi! I’m Melissa, an award-winning event producer who travels the globe whipping teams into shape, and transforming struggling events into extraordinary must-attend experiences. Sounds pretty cool, right? It does to me.
You could say that I’m living my dream, but before you go and get all “Single White Female” on me, let me be clear: I’m not sitting front row at New York Fashion Week. I'm the girl behind the scenes, with the messy bun, getting shit done.
How did I get here?
A self-made entrepreneur, I have built a global event business through word-of-mouth referrals, attendee recognition, repeat clientele and an ROI track record that will make your head spin.
I began my professional career in Australia working at Reed Exhibitions producing high profile, business and consumer events like The PGA Golf Show and General Practitioners Conference & Exhibition. I then joined Out There Productions, and after producing some of Australia's largest special events like The World Masters Games Gala Ball and Closing Celebration, I launched my first event management company in 2008 at the age of 26.
I continued working as an event producer for six years delivering events like HSBC Bank’s Chinese New Year Gala Dinner Tour, Asia-Pacific’s Incentives & Meetings Exhibition and more than 20 outdoor festivals before I decided to take a leap and make a splash in the United States in 2014, where I have now made a name for myself in the technology space for my seamlessly executed large-scale conferences, strategic sponsorships, and innovative brand activations.
Today’s question is:
What is the one event management tool I cannot work without?
I'm often asked what systems, tools and processes I use when planning and delivering my portfolio of events. I have a few must-have tools in my kit, but if I had to narrow it down to one, it would be my Master Doc, which I develop for every event we produce. Here's why:
Created in Google Sheets, this is truly a one-stop-shop for our entire team - including our clients and vendors. Containing a tab for every aspect of a show, it’s easily accessible - no matter where we are around the globe, enables absolutely every event detail to be stored in one place, ensures the entire team is well-informed - no matter what role they’re playing, is 100% customizable - color code until your heart's content, and allows you to tag someone, ask a question, send a quick task reminder and track conversations, without having to leave the document or rely on any other software program.
On event day, I am powered by Coke Zero, Cadbury Chocolate and a couple of drops of Rescue Remedy under my tongue.
Now, I'm dying to know... What's the one event management tool YOU cannot work without? Pop it in the comments below.
P.S. If you've got a question, don't be shy! Pop it in the comments section below and I'll be sure to answer it in an upcoming post.